Healthcare Technology

Market Overview

24×7 connects biomedical professionals to providers of mission-critical product and technology advances in the rapidly changing medical device industry via social networks, mobile devices, unique Web sites, e-mail newsletters, and a monthly print and digital publication. Focused exclusively on biomedical professionals, we are unique in the marketplace because we provide practical service and management solutions and the latest information on technology and industry trends.

Brand Overview

Connecting biomedical professionals and providers of the products, technologies, and services essential to the rapidly evolving arena of healthcare technology management (HTM), 24×7 has engaged the HTM community since 1996.

Products & Benefits
  • Monthly print edition, available in Digital and IOS app format as well
  • 24x7mag.com – largest, most active complement of HTM professionals in the US. Average of 13,000 viewer sessions per month and growing
  • 24×7 Jolt weekly enewsletter – 11,500 subscribers, over 25% open rate
  • 24×7 Imaging Tech Update – 11,500 subscribers. Focused on the Imaging Tech Specialty field – Perfect environment for imaging repair companies

Clinical Products

Market Overview

The Clinical Lab Products audience encompasses business leaders and professional staff in clinical laboratories across the United States, including pathologists, scientists, technologists, technicians, phlebotomists, and specialists in such areas as blood banking, cytotechnology, and histotechnology. These certified professionals conduct research and development to create and implement new diagnostic technologies, and perform prescribed clinical testing for patients at every stage of life. Tests performed by clinical laboratorians enable caregivers to screen, diagnose, predict, and monitor the progress of patients and pathogens, and decisively influence roughly 70% of all medical decision-making.

Brand Overview

CLP’s unique mission is to act as the product-related interface to clinical lab professionals, providing product news and introductions as well as editorial features that showcase breakthrough technologies and help improve testing and diagnostic procedures. In a competitive marketplace, no other lab-oriented franchise maintains such an exclusive focus on issues related to the development, adoption, and implementation of products and services specifically intended for use in regulated clinical laboratories. Suppliers of such products—from component reagents and labware to total lab automation systems—benefit from placement in editorial contexts defined by CLP to meet the needs and interests of clinical laboratory professionals.

Products & Benefits
  • Clinical Lab Products – Monthly product tabloid reaching more than 40,000 clinical laboratory professionals with editorial features, comparative tech guides, and product news.
  • CLP Buyer’s Guide – A categorical guide to more than 350 companies offering products and services designed especially to meet the needs of regulated clinical laboratories.
  • CLP Digital Edition – A digital replica of the monthly print magazine, but with options for interactive features to support advertiser communications.
  • CLP Prime – Weekly e-newsletter featuring links to current CLP content plus current news stories and product releases, reaching approximately 15,000 opt-in laboratory professionals.
  • CLP Social – Sponsored blogs centered on major industry shows and conferences (AACC); Twitter feed to promote newly posted content on www.clpmag.com.
  • CLP Sponsored E-Blasts – Direct outreach to CLP’s e-circulation with sponsored messages.
  • CLP Webcasts and Podcasts – Online communications on critical topics of interest to clinical laboratorians, custom designed by CLP staff working with sponsoring and participating firms.
  • CLP WhitePaper/Lead generation program
  • CLP Sponsored Pre and Post Trade Show eblast promotions
  • www.clpmag.com – Home site for the CLP franchise, featuring links to current CLP content, plus current news stories, product releases, and links to additional CLP products.

Audiology

Market Overview

The Hearing Review focuses on all aspects of the business of hearing care, connecting audiologists, hearing instrument specialists, and ENTs to manufacturers and service providers across an integrated content platform that delivers multiple touch points through social networks, mobile devices, online, email newsletters, and print.

Brand Overview

HR is unique in the industry with their integrated approach that addresses all media channels. Their comprehensive network of media outlets—online, mobile, social networking, and print—meets advertisers’ integrated marketing needs, delivering their information to hearing care professionals in all the media channels they use and prefer.

HR is also unique in the industry because their highly-valued contributed content comes directly from leading industry experts in their fields of fitting and diagnostics, hearing research, marketing, counseling, and business management. This makes The Hearing Review the natural and preferred media brand for reliable, timely, and accurate business and purchasing information.

Products & Benefits
  • The Hearing Review – Published monthly, The Hearing Review’s  North American audience of hearing professionals represents the largest single market for hearing care in the world and has feature editorial across all aspects of running a practice covering Research, Fitting & Diagnostics, Marketing, Counseling, Business Management and Accessories.
  •  The Hearing Review Buyers Guide – Published annually, The Hearing Review Buyers Guide is “the world of hearing at your fingertips” and is the only comprehensive buyers guide in the industry spanning all products and services in the world of hearing care.
  •  The Hearing Review International – Expanding to being published quarterly, The Hearing Review International brings together key European and Asian hearing care audiences to keep them informed on new products and trends in hearing care.
  •  The Hearing Review Weekly Email Newsletter, The Insider – With its weekly frequency, The Insider addresses the need for timely updates and news around the hearing care market so hearing care professionals can stay up to date on trends and information happening now.
  •  The Hearing Review Products Monthly Email Newsletter – Sent monthly, The Hearing Review Products Email Newsletter is 100% product-focused to keep hearing care professionals up to date on new products since new product launches are happening all the time.

Orthodontics

Market Overview

Orthodontic Products serves the 10,000-plus orthodontists practicing in the United States. Specially trained to diagnose, prevent, and treat dental and facial irregularities, orthodontists create straight teeth and align the jaws where needed. Not only does orthodontic treatment improve a patient’s self esteem, but it can go a long way to improving overall oral health by preventing periodontal disease, tooth decay, and tooth loss.

Brand Overview

Orthodontic Products is your one-stop destination for orthodontists seeking practical solutions for their practices. We provide the latest product news and technique tips, as well as articles by experts on topics including efficient treatment, staff management, and marketing methods. A reader-friendly alternative to clinical journals, Orthodontic Products gives readers the tools they need to continue building successful practices and marketers a direct line to help them do so.

Products & Benefits
  • Editorial webinars – providing orthodontists expert insight on the latest trends and products in the field
  • Sponsored webinars – provide marketers to directly talk to orthodontists about their latest products and services
  • NewsBites e-newsletter – a weekly round up of the latest news in the orthodontic industry.
  • Video Showcase – Where a company can tell its story, present their solution, or demonstrate their product with a video.
  • 3rd party E-Blast/ Newsletters
  • Multi-Sponsor/Show E-Blasts
  • Multi-Sponsor/Product Category E-Blasts

Aesthetics

Market Overview

PSP magazine caters to leading cosmetic and reconstructive surgeons, dermatologists and dermatologic surgeons. Our doctors perform everything and anything from anti-aging injections to complex multi-staged reconstructive surgeries. Many are also pushing the boundaries of regenerative medicine through their work with stem cells, scaffolds, and fat.

Brand Overview

Plastic Surgery Practice is the go-to source for anyone who has a stake in this dynamic space. In addition to reporting on new products and emerging technology, readers look to PSP for help in conquering business pain points including developing new revenue streams, accruing positive online reviews, and employing smart search engine optimization strategies

Products & Benefits
  • Monthly Print Publication – repetitive exposure to engaged audience through print ads
  • Web Banners – exposure on very active website, ability to link to advertisers website
  • E-Newsletters – industry-leading click-through rates, and valuable lead generation opportunity
  • Third-Party e-Blasts – fully customizable with client’s marketing message; delivered directly to in-box of 13,000 recipients
  • Digital Edition – our digital editions offer enhanced features such as slide shows, podcasts, and videos to make reading each issue interactive and unique
  • Buyers Guide – PSP’s annual Buyer’s Guide highlights the companies serving the plastic surgery market, and acts as a resource for purchasing decision makers
  • Webcasts – topic-specific audio (can be live or recorded) plus PowerPoint presentation that positions Sponsor as subject matter expert
  • Feature Report – editorial piece written by freelance Editor to provide an in-depth examination of technologies and trends shaping the current business environment
  • Podcasts – one-on-one interview with industry leaders that provide insights into critical and current topics

Physical Therapy

Market Overview

Physical Therapy Products (PTP) focuses on physical therapists who are hands-on with their patients, and readers who are healthcare providers working with injured patients to help them become mobile again.

Products & Benefits
  • Physical Therapy Products magazine
  • SOAP Notes newsletter
  • Mobile app
  • Newsletter
Brand Overview

PTP is a short-term rehab and outpatient facilities-only magazine, which covers product solutions for physical therapists.

Rehabilitation

Market Overview

Rehab Management connects rehab professionals to the physical medicine industry via social networks, mobile devices, unique Web sites, e-mail newsletters, and print and digital publications. They are unique in the marketplace because they provide in-depth insights into industry news, legislative decisions, and product and technology innovations.

Products & Benefits
  • Rehab Management Magazine
  • Newsletter – Rehab Today
  •  Mobile app
Brand Overview

Rehab Management is the only magazine directed at the long-term care market: covering spinal cord injury, traumatic brain injury, neurological conditions, mobility, and seating and positioning.

Respiratory Care

Market Overview

RT, for Decision Makers in Respiratory Care serves the clinical/hospital respiratory market, its audience consisting of respiratory therapists, directors/supervisors/managers of respiratory and pulmonary physicians.  These professionals are largely responsible for administering a wide range of respiratory care including triage, emergency, home care, and bedside functions such as tracheostomies, oxygen and aerosol therapy, secretion clearance for Cystic Fibrosis patients, emergency ventilation for crash victims, and more. These healthcare professionals serve a critical role in the fast pace hospital setting, with their patients’ lives often hanging in the balance.

Brand Overview

RT’s content offers their audience a very user friendly, pragmatic experience, helping RTs and pulmonary physicians better diagnose and treat their patients while helping management run more streamlined and efficient departments through better business practice reporting.  Moreover, RT is devoted solely to the clinical respiratory market, unlike many “hybrid” sleep/respiratory media outlets.  RT’s digital roadmap is extensive and offers its advertising partners unparalleled options to help brand, drive site traffic, generate sales leads through content marketing options, garner market research and/or educate the clinical respiratory world.

Products & Benefits
  • RT’s Monthly Print Edition – the leading publication serving the market for the past 20 years.
  • RT’s Digital Edition – serving a distribution of over 17,000, 8,000 unique to digital only, now allows readers to see the magazine when they’re on the go while offering advertisers many additional interactive marketing opportunities.
  • RT’s site, www.rtmagazine.com – explore the world of RT which includes up-to-the-minute breaking news, resources such as white papers and other educational options, and archived content for easy access/reference.
  • RT’s weekly eNewsletter, The Respiratory Report – the “go-to” news source in clinical respiratory, and our most popular digital marketing option.
  • RT’s daily eNewsletter (4 times weekly), RT NOW – keeping the clinical respiratory industry informed day in and day out. No other option offers so much coverage/frequency.
  • RT’s Top 10 Headlines monthly eNewsletter – if you may have missed the top stories of the month, RT breaks it down for you again in simple, quick reading form.
  • RT’s Online Buyers’ Guide – if you’re looking for a product or service within the industry, you’ll find it here.
  • Product Comparison Matrices – “own” a specific product category and generate quality sales leads from those interested in that specific category.
  • Single Sponsor eBlasts – why share the spotlight with anyone else?  Single sponsor eBlasts allow marketers the freedom to advertise/promote how they want, when they want.
  • Webinars – with both customized and co-op webinar opportunities, you capitalize on branding, educating the clinical respiratory market, and lead generation – all wrapped up into one.
  • Feature Reports – if you have a story that needs to be told, we tell it for you: by developing it from top-to-bottom, we enable you to reap the benefits of quality lead generation.
  • Customized eNewsletters – we take possession of a category and keep our audience informed, and RT does all the content development.

Sleep Medicine

Market Overview

Sleep Review serves the clinical sleep medicine/sleep lab market, reaching out to sleep physicians, neurologists, pulmonologists, respiratory therapists involved in sleep, directors/supervisors/managers of sleep labs, sleep technicians, dental sleep medicine specialists, and more. These professionals are largely responsible for diagnosing a host of sleep disorders including obstructive sleep apnea, insomnia, narcolepsy, and restless legs syndrome, and then administering/monitoring needed treatments such as CPAP, pharmaceuticals, and oral appliances. There are an estimated 6 million undiagnosed cases of sleep apnea in the United States, and these professionals are at the forefront of spreading awareness of the disorder and its complications, as well as effectively diagnosing and treating its sufferers.

Brand Overview

Sleep Review’s content is user-friendly, pragmatic, and clinical experience-based, helping doctors, RTs, dentists, and sleep technicians better diagnose and treat their patients while helping management run more streamlined and efficient labs/departments through better business practices. Moreover, Sleep Review is devoted solely to the clinical sleep market, unlike many “hybrid” respiratory/sleep media outlets. Sleep Review’s digital roadmap is extensive and offers its advertising partners unparalleled options to help brand, drive site traffic, generate sales leads through content marketing options, garner market research, and/or educate the clinical sleep world.

Products & Benefits
  • Sleep Review – published monthly, SR is the leading publication serving the market for the past 15 years.
  • Digital Edition – serving a distribution of over 19,000 (9,000 unique to digital only), it enables readers to see the magazine when they’re on the go while offering advertisers many additional interactive marketing opportunities.
  • www.sleepreviewmag.com allows viewers to explore the world of clinical sleep, which includes up-to-the-minute breaking news, resources such as white papers and other educational options, and archived content for easy access/reference.
  • Weekly eNewsletter, The Sleep Report – the “go-to” news source in clinical sleep, and the most popular digital marketing option.
  • Daily eNewsletter (4 times weekly), Sleep Update – keeps the clinical sleep industry informed day in, day out; no other option offers so much coverage/frequency.
  • Top 10 Headlines Monthly eNewsletter – if you missed the top stories of the month, Sleep Review breaks it down for you again in simple, quick reading form.
  • Online Buyer’s Guide – if you’re looking for a product or service within the industry, you’ll find it here.
  • Product Comparison Matrices – “own” a specific product category and generate quality sales leads from those interested in that specific category.
  • Single Sponsor eBlasts – why share the spotlight with anyone else?  Single sponsor eBlasts allow marketers the freedom to advertise/promote how they want, when they want.
  • Webinars – with both customized and co-op webinar opportunities, you can capitalize on branding, educating the clinical sleep market, and lead generation – all wrapped up into one.
  • Feature Reports – if you have a story that needs to be told, we tell it for you. By developing it from top-to-bottom, we enable you to reap the benefits of quality lead generation.
  • Customized eNewsletters – we take possession of a category and keep our audience informed on that category on a frequent basis – with Sleep Review doing all the content development.