TORCH™ is Evolutionary
A one-word characterization of the data analysis environment in which we live today? Evolutionary. Our clients’ dilemma? How can they grapple with huge quantities and varieties of data while satisfying today’s rapidly-growing expectations for analysis? Allied 360 has responded with TORCH™, a ground-breaking big data analytics platform with a highly distributed architecture and new levels of memory and processing power. TORCH™ is built on an open-source model originally conceived and developed over nearly two decades by the team at Allied 360.
Explore evolutionary features:
• Connect Everything
• Fire Up Insights
• Automate Business Processes
The exploration and interpretation of your business data is critical to harnessing the power of big data insights. TORCH™ employs multi-dimensional, dynamic reporting from real-time interactive business data, as well as:
• Real-time interaction visualization
• Four physics engines including velocity, gravity, volume, repulsion
• 47 applets (and growing!) for data and insights presentations
Why is TORCH™ so powerful? One of the differentiators between TORCH™ and other analytics products on the market is the breadth of data accommodated by the tool. Allied 360 can access thousands of core sources – metadata, software platforms, public data repositories, blogs, social media, conversations, advertising, emails, articles, even print and television ads. The comprehensive nature of our core data set gives our clients insight across their entire ecosystem – not just a portion of it.
TORCH™ is able to collect this massive quantity of data through its many data pipelines. First, the discovery process sifts more than 2 zettabytes of internet data. TORCH™ then taps data from dozens of offline data sources like credit bureau data, USDA, Alexa, Nielsen and others via custom API. Lastly we access our client’s business data, including POS information, CRM, inventory, and image data. This ability to access the Public Domain as well as the Private (“dark net”) is just one of the capabilities that sets Allied 360 far above the competition.
Most business intelligence players on the market only look at a small subset of one of these data pools. Allied 360? We collect, analyze, and interpret all of it in real time. That’s what makes our insights invaluable to our clients and unparalleled in our field.
Fire Up Insights
After the initial TORCH™ discovery process, a variety of crawlers are deployed to navigate and investigate a vast sea of data. Following this, up to 28 parsers, which organize and identify data like natural language and images, are used to determine which data may be actually applicable to the business, leaving only relevant data behind.
TORCH™ provides a topographical map to help businesses determine the best path forward. This detailed map does not function as a simple Point A to Point B mechanism, but offers insights, that when analyzed by our data scientists, can help companies navigate and plan a course of action that will ultimately affect their audience engagement, business planning, strategy, workflow processes, and client acquisition, as well as their ability to recognize potential obstacles and opportunities.
Automate Business Processes
When businesses utilize successful automated business processes, they should be able to integrate all their different work applications, restructure their labor resources, and redefine their workflow for maximum efficiency and profitability. Some of the steps taken into account are:
• Automation of existing processes
• Evaluation of existing processes by analyzing how rules and regulations affect entire processes
• Finding the best automated system solution
By integrating business data and invaluable insights from TORCH™, Allied 360 can not only streamline workflow processes, but rebuild or restructure entire company interfaces.
WatchTower™ Early Warning System
Most trend-following positions end up failing: this is not news to anyone who studied this field. Success often comes from studying long-tail strategies, run-away successes that make up for many small, less-than-stellar response rates. Failed campaigns, most often are simply the cost of doing business as a trend follower.
But what if this phenomenon could be exploited?
Another customized instance of TORCH™ can include the NightWatch™ Trend & Counter-Trend Indicator module. An intelligent quantifier of things previously thought “unquantifiable,” NightWatch™ can measure the sentiment, presence, and influence of trending events and figures of importance, and by using a unique algorithm, quantify the worth and value of them.
This incredible capability to take risk out of the equation, when say, hiring a celebrity spokesperson to sponsor a major event or company, and using this toolset to accurately quantify and put a value on their presence and influence in the social media and public sphere and project their impact on a company, is invaluable.